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The Aquatic Club

THE AQUATIC CLUB  

Concept, Art Direction, Physical Space Design, Programming, Uniform Concept, Murals, Beverage Concepts, Retail, Music Programming, Name, and Identity

We were asked to transform an underperforming private pool area into a one-of-kind luxury experience within the existing physical space. The Aquatic club is a reimagining of classic athletic, water and racquet clubs of the past and include classically inspired murals, poolside pedicures, synchronized swimmers, boozy popsicle cart and floating outdoor classic cinema. 

 

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Plains of Yonder Aquatic Club Mural
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Creative Directors: Katrina Crawford, Mark Bashore Executive Producer: Jennifer Senkler Design Team:  Katrina Crawford, Mark Bashore, Orlando Portillo, Raul Villalobos