Story, Art Direction, Films, Website, Print, Beyond
Sierra Nevada Brewing is pretty awesome; They are family-owned, they makes the best beer on the planet, they are one of the most environmentally progressive businesses in the country....and they very rarely talk about it. As tastes in craft have grown, so has the competition. Many craft brewers made more noise and were perceived to be more experimental, daring and environmentally conscious. This work with Sierra was about dusting off boots to awaken a dormant maverick spirit and crafting a fresh, powerful voice for the company.
Through a full brand exploratory, brand POV, brand narrative, a vast content-rich website, film and retail print work, Sierra Nevada re-summoned a dauntless pioneering soul. Craft beer Mecca remains safely in Chico.
Mark Bashore: Head of Creative, Creative Director, Brand Strategy, Story, Live Action Director, Writer, Editor.
Creative Directors: Mark Bashore & Matt Mulder Creative Director: Interactive: Demetre Arges Senior Creative:Design Lead: Jessica Katona Design: Koji Minami, Raul Villalobos Director of Photography: Morgan Henry