ROSE RABBIT LIE
Concept, Interiors, Installations, Films, Name, Identity, Print
A vast cross-media project for a bold new social club concept. The project involved entire narrative concept for the club, interior design, physical art installations, name, branding, broadcast filmmaking and print campaigns.
Envisioned as a direct reflection of the social club's founding concept: a disorienting hybrid experience that refuses convention. In this case: equal parts social fairytale, documentary, and cult recruiting video, shaken. A hypnotic host and his paramour present a phantom music box that comes alive with human dancers. A beautiful woman in search of her lost kitten becomes the creature she pursues. Social spirits are summoned to cascades of champagne.
Second Unit Director, Co-Editor: Camille Durand / DP's: Maz Makhani, Morgan Henry /Producer: Julie Benevides Music: Matmos / Sound Design: Eric Johnson Music: Matmos
PHYSICAL SPACE NARRATIVE, INSTALLATIONS & BRANDING
1920 meets 2019 as digital elements collide with a classic interior. In collaboration with Avroko, a number of club features, digital LED elements, colors, and physical-narrative themes were completed throughout the
BOSCH MEETS BEER SIGN. An original installation within the club consisting of a rewiring of Hieronymus Bosch’s triptych “Garden of Earthly Delights” , brought to life with long-forgotten mechanical Hamm’s beer sign technology.
Anthony Vitagliano, Director of Experience Design/ Print and Identity: Anthony Vitagliano, Exec. Creative Director. Thomas Nicholas & Koji Minami, Senior Creatives Production & Management: Colin Davis, Bhu Bains