LAX BRADLEY INTERNATIONAL TERMINAL Digital Installations
The largest public works project in the history of Los Angeles, the Bradley International Terminal features seven large scale video installations totaling over 9,500 square feet of video display space. Live action, generative art and CG was used to create multiple deliverables across the installations.
FREEDOM FROM GRAVITY
Everything we created on this project connects to the concept of "freedom" in some way. It's a metaphor for flight, world travel, and the promise of the SoCal dream. Reflect on it.
SEGD Best In Show 2014 / SEDG
The One Show Silver Pencil 2014/ The One Club
Communication Arts Best of Environmental Design, Design Annual 2014
D&AD, “In Book” for LAX Bradley Terminal Installation (2014)
Digital kinetic sculptures bring the building itself to life and blur the lines between video, sculpture and the building itself.
AN INWARD JOURNEY
The goal was simple: turn away from spectacle and entertainment by speaking in a language that creates an emotionally inward, ambient journey. This language is tailored to the purpose of the building and the state of mind of it’s passengers. The world doesn't need another screen, it needs a reflecting pond.
There is a surreal, personal journey of observation and reflection awaiting us in world travel.
AMBIENT DOCUMENTARY: The Power of Memory
When we travel the world, our eyes are the cameras for our memory. The fleeting visions that nobody else seemed to notice become the most powerful and memorable. Destination city portraits for Barcelona, Seoul and Bangkok were created by capturing real people living in the everyday, avoiding expected tourism footage.
The multiple display panels were used to create a non-linear narrative. Compositions of time, motion, color, and story were possible, far beyond the capabilities single-screen, linear experience.
Client: Los Angeles World Airports Head of Creative: Mark Bashore Executive Creative Director: Anthony Vitagliano Creative Directors: Mark Bashore, Mason Nicoll, Chad Ashley, Josh Hayward, David Mikula 3D Concepts: Todd Kumpf Directors of Photography (Docs) Trevor Fife, Morgan Henry Managing Director/Exec Producer: Cynthia Biamon Head of Production: Erica Coates, Colin Davis Creative Technologist: Robert Diel Show Control: Smart Monkeys, Inc.