THE BILL & MELINDA GATES FOUNDATION
Concept, Copywriting, Editing, Music and Sound Design
The world's largest philanthropic organization is known for it's logistical, rational approach to every problem. But The Bill & Melinda Gates Foundation had failed to generate a worldwide understanding of the human motives behind the amazing work that they do. We were asked to introduce an entirely unseen side of the organization: a clear explanation of why they do what they do.
We created an original script and combined it with The Foundation's archival footage, original live action, custom sound design and score. The result was something entirely new to the storytelling vernacular of the organization.
Katrina Crawford: Copywriter, Creative Direction/ Mark Bashore: Director, Editor, Sound Design & Music Concept / Camille Durand: Archive Research and Assistant Editor / Mateo Messina Original Music Score