ALTAI Concept, Name, Identity, Product and Package Design, Website, Print, Apparel, Beyond.
For a new firm specializing in artisanal low-dose cannabis edibles, Yonder created the Alai brand from the ground up. We chose to distinguish the brand and address taboos with a reality check: Cannabis has been a part of humanity for over 25 centuries.
ANCIENT FUTURE STORYBOOK: Our research led us to a remote mountain range between Mongolia and Russia. Discovered high within in the Altai mountains was a female mummy, perfectly preserved for over 2,500 years. The so-called Pazyryk Ice Princess was covered in ornate tattoos, and found buried with caribou headdress and a vile containing cannabis. Using mythical imagery of the mountains, symbology of Pazyryk society, and animals of the region, we created a beautiful, surreal storybook called Altai. Part ancient past, part scientific future, Altai is a world of magic, healing and transport. The Altai word mark and branded patterns are founded in ancient/future symbology. The caribou logo is an interpretation of ancient Pazyryk caribou tattoos.
Overall Concept, Design Direction, Name, Identity : Katrina Crawford, Mark Bashore.
Design Team: Katrina Crawford, Mark Bashore, Estudio yy, Eliot Lim, Koji Minami, Hum Creative, Raul Villalobos. Original Illustrations and Art: Estudio yy, Raul Villalobos