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Altai

ALTAI   Concept, Name, Identity, Product and Package Design, Website, Print, Apparel, Beyond.   

For a new firm specializing in artisanal low-dose cannabis edibles,  Yonder created the Alai brand from the ground up. We chose to distinguish the brand and address taboos with a reality check: Cannabis has been a part of humanity for over 25 centuries.  

ANCIENT FUTURE STORYBOOK: Our research led us to a remote mountain range between Mongolia and Russia. Discovered high within in the Altai mountains was a female mummy, perfectly preserved for over 2,500 years.  The so-called Pazyryk Ice Princess was covered in ornate tattoos, and found buried with caribou headdress and  a vile containing cannabis. Using mythical imagery of the mountains, symbology of Pazyryk society, and animals of the region, we created a beautiful, surreal storybook called Altai. Part ancient past, part scientific future, Altai is a world of magic, healing and transport. The Altai word mark and branded patterns are founded in ancient/future symbology. The caribou logo is an interpretation of ancient Pazyryk caribou tattoos. 

Overall Concept, Design Direction, Name, Identity : Katrina Crawford, Mark Bashore.  

Design Team: Katrina Crawford, Mark Bashore,  Estudio yy, Eliot Lim, Koji Minami, Hum Creative, Raul Villalobos.  Original Illustrations and Art: Estudio yy, Raul Villalobos 

Plains of Yonder Katrina Crawford Mark Bashore Altai
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Plains of Yonder Katrina Crawford Mark Bashore Altai
Plains of Yonder Katrina Crawford Mark Bashore Altai