Concept, Name, Identity, Product and Package Design, Website, Print, Apparel, Beyond.
We built the brand from a simple premise: Cannabis has been in use by humanity for over 25 centuries.
We created the Alai brand from the ground up for a new firm specializing in artisanal low-dose cannabis edibles. We created the brand as a vast, timeless storybook; a world of beauty, healing and transport…part ancient past, part culinary and scientific future.
Client: Altai / Concept, Art Direction, Name, Identity, Design Direction: Katrina Crawford, Mark Bashore / Design Team: Orlando Portillo + Estudio yy, Eliot Lim, Koji Minami, Hum Creative, Raul Villalobos / Original illustrations, linoprints and artwork: Estudio yy, Raul Villalobos, Katrina Crawford